Section: Bilateral Contracts and Grants with Industry

GranData

Participants : Aline Carneiro Viana, Eduardo Mucelli.

Since June 2014, we have a collaboration with GranData (http://grandata.com/), Buenos Aires, Argentina on traffic vs mobility modeling of smartphone users. GranData is a small company that integrates first-party and telco partner data to understand key market trends, to predict customer behavior, and to deliver business results. Its products integrates and analyzes diverse data traces (e.g., telco, social media, or mobile data) to generate behavioral insights and deliver targeted mobile marketing. Part of the thesis of Eduardo Mucelli analysis data traffic using telco traces provided by GranDatas. While this collaboration allow us collaborating with machine learning experts, GranData has the opportunity to get our expertise in mobility analysis.